How illuminAid’s Three-Part Intervention Delivers Lasting Value
At illuminAid, we believe that video can transform the way organizations reach underserved communities. Our approach rests on a three-pillar model: train, equip, empower. By pairing hands-on training with field-ready gear and sustained support, we help NGOs embed video-based behavior change into their programs.
1. Train
We begin with a four-day Video Education Workshop (VEW) custom-designed for partner organizations. These workshops are intensive, hands-on, and built around learning by doing: participants storyboard, shoot, edit, and plan for dissemination of real content during the workshop itself. Local Video Trainers (LVTs) often co-facilitate, providing translation, contextual insight, and ongoing mentorship.
2. Equip
After training, we provide a kit of field-tested gear: cameras, tripods, lav microphones, cordless projectors (capable of projecting bright images without grid power), and solar or rechargeable power systems. These tools are chosen for ruggedness, usability, and adaptability in remote settings.
3. Empower
Training and gear are just the start. We commit to one year of capacity development support. During that time, we help partners integrate video into programming, troubleshoot technical challenges, and strategize for sustainable internal adoption. This support helps ensure that local staff gain confidence and agency to continue producing content independently.
Real-World Impact
In Honduras, we partnered with local teams to produce videos that guide coffee farmers in turning harvest waste into compost — content now shared across remote regions to uplift yields and soil health. In Togo, our collaboration with the Ministry of Health and NGOs yielded educational videos on hygiene, nutrition, and mosquito net use — reaching children and households in rural areas.
Because our model is community-centric, scalable, and low-cost, it works across cultures and sectors. NGOs using video through illuminAid report deeper audience engagement, easier replication across locations, and stronger behavior change outcomes.